
JaguarShoes are pleased to present Deity, the first solo exhibition by the London-based illustrator Daniel David Freeman.
Inspired by an eclectic mix of culturally specific and cult references such as action heroes, comics, colourful B-movie posters and dancehall album artwork, DDF works in felt-tip pen and pencil to create his own comics, self-published zines, editorial illustrations, commissioned posters and clothing artwork.
Deity, an imaginary Afro hair care brand conceived and existing in DDF’s head, is an installation of both drawings and adapted ready-mades inspired by traditional hand-painted African barber shop signs and the message of faith and happiness that both these and early House music (another one of DDF’s influences) are founded on.
Deity dictates a positive propaganda and a belief in the ‘Good Life!’
Daniel David Freeman graduated from Camberwell College of Art in 2008. Throughout the three years of his BA Illustration course he was a part of the Crystal Vision collective, exhibiting with its other members at the ICA and Jaguar Shoes. Since graduating DDF has exhibited in a group show at Chapter One together with Marcus Oakley, Jiro Bevis and Colin Henderson amongst others and a 2-man show at Old Shoreditch with Paddy Jones. He has also produced commissioned work for clients like Vice Magazine, Dazed and Confused and Adidas.
P.V : Thursday 20th May – 7pm onwards.
The Old Shoreditch Station,
1 Kingsland Road E2 8AA
Drinks provided by Russian Standard Vodka.
Exhibition runs until June 20th.


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